After graduating in 2006 from Eracom with the best cantonal global results, Alexandre moves in New York and works in the agency CoDe “Communication & Design” during four months. Back in Switzerland he’s hired by MDesign where he accumulates more than eight years of experience as a guarantor of prestigious Swiss watch brands’ visual identity (Hublot, TAG Heuer, Vacheron Constantin, Baume & Mercier, Zenith…). During this time, Alexandre sharpens his cult of detail and visual coherence on all his work destined for Swiss and international markets. He works closely in different fields, including design, photography, printing, luxury finishing, decor and exhibition booths. With a diversified professional background and a willingness to take action, Alexandre decides in 2014 to found AM Studio.